Although food traceability data serves as the cornerstone of effective recall management and outbreak prevention as required by the FDA, it means much more than compliance. Here are three ways food traceability data can drive business value to support sustainable growth. Food traceability data yields complete, real-time visibility into operations across every node in the supply chain.
This empowers food companies to take immediate action, solve problems, coordinate with partners and regulators, and keep things moving. And with a traceability system that allows you to monitor products anywhere in transit, you can collect data on environmental conditions, track the location of all your deliveries, and set precise parameters for alerts. This food traceability data allows you to proactively protect your shipments, safeguard their environmental integrity, track their position on land, sea, and air, and intervene immediately should something seem awry, such as a spike in temperature or a route diversion.
Add critical tracking events CTEs and other information e. These days, consumers are more attuned than ever to family health and finances.
They want to feel good about what they eat and where they are spending their money. By supplying information that meets this demand, you build trust and loyalty and build a community of customers who will advocate for your products. The simple truth is that food traceability data creates tremendous opportunities to communicate with consumers and nurture more committed relationships.
You can back your claims and prove your product is what you say it is. This dovetails with consumer engagement and trust. And with a transparent approach to engaging with customers about the foods they consume, you create a strong brand image that conveys trust, credibility, and reliability.
